When it’s pure, when it’s perfect, you know it.

We  are obsessed with the material in which something is  made. It is the soul of a product. It inspires focus, discipline, and intent to everything we make.

There is honesty in simplicity. It’s not bold or loud. It is not sensational. It doesn’t gain attention on social media. Simplicity is pure.

 It is  stripping away what is superfluous to arrive at an outcome that is defined by purpose. These are the principles upon which our brand is built. 

During the last decade, we have become a society of excess. We have forgone purpose in favor of surplus.

Therefore, our maxim of doing fewer things better is a pure, sustainable approach.

Our Method of Make

The use of an individual raw material across a minimal number of styles leads us to create exceptional product. 

Iconic silhouettes that can be worn every day, with everything, adds credence to our philosophy.

We do not create for fantasy or indulgence; we create for every day need, enhanced by purpose and an aspirational aesthetic. 

To be truly innovative, one must break with tradition.  

True innovation, much like being truly sustainable must be driven by doing things differently. 

It is not a marketing pitch; it is a way forward.


This is our definition of sustainability 

Take a closer look inside the factory where our product is made.

Visit Our West Village Studio

Located in the heart of the West Village, our studio is where you can experience our pieces, try various sizes and colors, and learn more about our philosophy.

Address: 330 D Bleecker St, New York, New York 10014

Hours of Operation:  Tuesday - Saturday 11am - 7pm, Sunday 12pm - 6pm, Closed Monday 

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